TeleSUR, Venevision, and the Bolivarian Revolution: Culture and Class in Media Democracy
As part of the mass social and political transformation in Venezuela under Hugo Chavez, media are more accessible to the formerly disenfranchised. With Argentina, Uruguay, Brazil, and Cuba, Venezuela has launched a regional television network--TeleSUR. The content and production of TeleSUR news and entertainment represent a new model of communication, constructing a new hybrid cultural and informational system. This case study indicates the theoretical and practical weakness of concepts of hybridity, transculturalism, and cultural imperialism. A materially-based retrieval of hegemony best explains the media transformation in progress and identifies the emerging contradictory potential for TeleSUR and Bolivarianism for the region.
Keywords: Global Media, Cultural Hybridity, Hegemony, Democracy, Communication, Social Change, Class and Power
Dr. Lee Artz
Director; and Professor, Center for Instructional Excellence;