TeleSUR, Venevision, and the Bolivarian Revolution: Culture and Class in Media Democracy

By:
Dr. Lee Artz
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As part of the mass social and political transformation in Venezuela under Hugo Chavez, media are more accessible to the formerly disenfranchised. With Argentina, Uruguay, Brazil, and Cuba, Venezuela has launched a regional television network--TeleSUR. The content and production of TeleSUR news and entertainment represent a new model of communication, constructing a new hybrid cultural and informational system. This case study indicates the theoretical and practical weakness of concepts of hybridity, transculturalism, and cultural imperialism. A materially-based retrieval of hegemony best explains the media transformation in progress and identifies the emerging contradictory potential for TeleSUR and Bolivarianism for the region.


Keywords: Global Media, Cultural Hybridity, Hegemony, Democracy, Communication, Social Change, Class and Power
Stream: Media, Film Studies, Theatre, Communication, Globalisation
Presentation Type: Workshop Presentation in English
Paper: A paper has not yet been submitted.


Dr. Lee Artz

Director; and Professor, Center for Instructional Excellence;
and Media and Culture division of 
Department of Communication and Creative Arts, Purdue University Calumet

USA

Lee Artz (Ph.D. University of Iowa) is associate professor of media studies at Purdue University Calumet. His most recent books include: The Media Globe: Trends in International Communication; Marxism and Communication Studies: The Point Is to Change It; Bring `Em On!: Media and Power in the Iraq War. He applies the Gramscian concept of hegemony to media, culture, and politics, as applied to issues of race, class, and democratic communication and change. Dr. Artz was a machinist and steelworker for 15 years. He is currently book review editor for the Global Media Journal and on the coordinating committee of Global Fusion, an international professional association.

Ref: H06P0133